Written by: Stewart Gandolf, CEO of Healthcare Success Healthcare consumers demand better, more personalized experiences at every touchpoint. According to Google, approximately 77% of people use search engines to start their patient journey. So, it makes sense for healthcare businesses … read more
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Back-to-Back Hurricanes Force Unique Messaging in Florida
Written by: Jim McKay Recovering from a hurricane or other natural disaster is not something that happens overnight. The emotional strain can last months or years, and rebuilding can take years or longer. What happens when a community is hit … read more
Student-Parent Reunification Planning for School Emergencies
Top of Form Original Broadcast – Tue, Sep 26, 2023 2:00 PM EDT NOW AVAILABLE TO VIEW ON-DEMAND Student-parent reunification is one the most complex, least practiced emergency operations process in a K-12 school. It can be particularly daunting during … read more
4 Inexpensive Ways to Improve School Parking Lot Safety
Written by: Guy Grace and Michael Garcia When it comes to our School Safety and Security Guidelines, we organize and define topics in layers. Among them is the parking lot perimeter layer, which in many cases, is where schools experience … read more
What Happens If a Hospital Loses Power During a Disaster?
September 28, 2023 • Mark Zaretsky, New Haven Register, Conn. (TNS) – Catastrophic fires, extreme weather and cyberattacks have increasingly shown the vulnerabilities of U.S. emergency management procedures and even sometimes the power grid, itself. But what if you need a … read more
The Employee Safety and Patient Experience Benefits of Enterprise Visibility in Healthcare
Written by: Scott Hondros The need to deliver greater value for both patients and staff has accelerated due to rising patient expectations and an emphasis on enhanced clinician well-being. To meet this demand, health systems are focusing on implementing emerging … read more
How to Write an About Us Page for a Healthcare Business (With Examples)
By Stewart Gandolf, Chief Executive Officer What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages. However, the About Us page is among the most important … read more
Social Media Changes Are Impacting Government Messaging
Written by: Ashley Silver Government agencies are working to conform to a changing social media landscape these days, with Twitter’s rebranding to X — among other things — presenting challenges. As such, governments that use that platform for emergency alert … read more
Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare
By Stewart Gandolf, Chief Executive Officer (Healthcare Success Strategies) Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. … read more
Drones Can Be Even More Effective for Search and Rescue
Written by: Bentzion Levinson, Founder and CEO of HevenDrones Disaster preparedness is a major concern for authorities at all levels of government, as well as for a large number of private organizations. In 2020, for example, governments in the United … read more
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