By: Steward Gandolf with Dr. Douglas Flora How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies … read more

By Stewart Gandolf, Chief Executive Officer You know about competitive compensation, life-enhancing benefits, a supportive company culture, and a healthy work-life balance.  But, how do you ensure that your marketing efforts truly differentiate your organization, giving you a competitive edge? … read more

Written by: Judith Graham Assisted living communities too often fail to meet the needs of older adults and should focus more on residents’ medical and mental health concerns, according to a recent report by a diverse panel of experts. It’s … read more

Written By: Stewart Gandolf, Chief Executive Officer Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract … read more

By Stewart Gandolf, Chief Executive Officer The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your … read more

By Stewart Gandolf, Chief Executive Officer When my wife Clara met her new workout trainer, he asked, “What can I help you with?” She replied with a smile, “menopause.” She elaborated, “My doctor helps me with hormone therapy, and I … read more

Written by: Amy Rock, Executive Editor of Campus Safety Several hospital security officers sustained injuries in recent weeks after being attacked by both patients and non-patients, reiterating the need for hospitals to frequently revamp their recruitment and retention practices as … read more

Written by: Jim McKay, April 5, 2024 Dr. Avir Mitra, emergency medicine specialist at Mount Sinai Hospital in New York City, remembers not being able to sleep one night. Thoughts from the day were especially terrifying as a man with … read more

By Stewart Gandolf, Chief Executive Officer Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power.  However, marketing to Baby Boomers remains vitally important. At approximately 68.6 … read more

Written by: Jim McKay, April 5, 2024 Dr. Avir Mitra, emergency medicine specialist at Mount Sinai Hospital in New York City, remembers not being able to sleep one night. Thoughts from the day were especially terrifying as a man with … read more