‘Long-COVID’ Cases Frustrate Patients, Puzzle Scientists by Melissa Healy, Los Angeles Times / March 25, 2021 (TNS) – Larry Searight awakens each morning in Palmdale, often before dawn, to the kind of pandemic nightmare that has roiled the sleep of many … read more
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How to Create a Strong Hospital Brand that Attracts the Modern Consumer
Written by: Stewart Gandolf, CEO Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this demand has caused hospitals to develop consumer-friendly services and … read more
Burnout, Trauma Grip Colorado Health-Care Workers
Burnout, Trauma Grip Colorado Health-Care Workers Written by: Jessica Seaman, The Denver Post – March 29, 2021 (TNS) – Kimberly Alderfer remembers the first time she entered a coronavirus patient’s room last spring, the fear she had that she too would … read more
These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google
By Stewart Gandolf Chief Executive Officer Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the health of your entire website, not just a … read more
Why Healthcare Should Care about OTT Advertising
By Stewart Gandolf Chief Executive Officer Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have … read more
3 Ways to Stop Nurse Bullying at Your Healthcare Facility
Written by: Amy Rock Healthcare facilities are supposed to be places that offer support and healing, but did you know workers within the healthcare industry experience more bullying and deviant behaviors than in any other industry? According to the … read more
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