Written by: Mark Johnson Smart video technologies are positively impacting healthcare operations around the country. As hospitals and long-term care facilities struggle to address staffing shortages, they increasingly rely on their video systems’ intelligent capabilities to supplement staff through virtual … read more
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How to Respond to Patient Reviews (+ Free Examples)
By Stewart Gandolf, Chief Executive Officer It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues. Responding to patient reviews can be … read more
Sick Profit: Investigating Private Equity’s Stealthy Takeover of Health Care Across Cities and Specialties
Written by: Fred Schulte Two-year-old Zion Gastelum died just days after dentists performed root canals and put crowns on six baby teeth at a clinic affiliated with a private equity firm. His parents sued the Kool Smiles dental clinic in … read more
Why You Should Demand a Team of Healthcare Marketing Specialists
Written by: Stewart Gandolf, Chief Executive Officer We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle … read more
Nurse Shortage Plaguing Hospitals in Post-COVID Recovery
Written by: Jim Kinney, The Republican, Springfield, Mass. • November 28, 2022 (TNS) – Westfield State University has 130 students in its pre-licensure nursing program but could double that to 260, much to the relief of staff-starved hospitals in the … read more
Why You Need an ADA Compliant Healthcare Website—and How to Get One
Written by: Stewart Gandolf, Chief Executive Officer Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. The problem? The ADA doesn’t offer clear regulations for a compliant website. … read more
What Is Geofencing and How It’s Used in Healthcare
By Stewart Gandolf, Chief Executive Officer What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How … read more
ER Patients Waiting Hours in Hallways, Studies Say
Written by: Ed Stannard, Hartford Courant (TNS) – More patients who come to hospital emergency departments are waiting for hours to be admitted, often on gurneys in the hallways, and more are leaving before they even get seen by … read more
10 Ways to Attract New Patients from Key Local Employers
By Stewart Gandolf, Chief Executive Officer Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers … read more
Embedded Bias: How Medical Records Sow Discrimination
Written By: Darius Tahir David Confer, a bicyclist and an audio technician, told his doctor he “used to be Ph.D. level” during a 2019 appointment in Washington, D.C. Confer, then 50, was speaking figuratively: He was experiencing brain fog … read more
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