Written by: Karen Dandurant (TNS) – Seacoast area hospitals are not immune from a problem plaguing health care facilities and many businesses across the nation, with bed space and staffing needs reaching critical mass. “Like everyone else, we are … read more

  Written by: Stewart Gandolf, CEO Healthcare Success Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing … read more

  Written by: Judith Graham In May, Vincent Keenan traveled from Chicago to Charlottesville, Virginia, for a wedding — his first trip out of town since the start of the pandemic. “Hi there!” he called out to customers at a … read more

  Jackie Drees – Thursday, June 10th, 2021 Responsible for one-third of the 203 million U.S. ransomware attacks in 2020, the Ryuk ransomware gang is the most prolific in the world and has targeted at least 235 hospitals, according to … read more

  Written by: JoNel Aleccia As a deadly heat wave scorched the Pacific Northwest last month, overwhelming hospital emergency rooms in a region unaccustomed to triple-digit temperatures, doctors resorted to a grim but practical tool to save lives: human body … read more

  Written by: Stewart Gandolf Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing a site to … read more

  Written by: Jason Laughlin, The Philadelphia Inquirer (TNS) – Patients with COVID-19 aren’t filling hospitals anymore. Fears of bringing the virus home and infecting loved ones has largely passed. For Bill Engle, though, a nurse at St. Mary’s Medical … read more

  Written by: Judith Graham Ronald Lundquist, 87, has been active all his life. So, he wasn’t prepared for what happened when he stopped going out during the coronavirus pandemic and spent most of his time, inactive, at home. “I … read more

  In collaboration with Reputation – Monday, June 21st, 2021 When making purchasing decisions, consumers increasingly rely on online reviews, particularly through Google, a trend that has extended into healthcare. Although healthcare executives recognize this trend, most are struggling to … read more

  Written by: Stewart Gandolf, Chief Executive Officer – Healthcare Success Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. … read more