Written by: Jim Kinney, The Republican, Springfield, Mass. •  November 28, 2022  (TNS) – Westfield State University has 130 students in its pre-licensure nursing program but could double that to 260, much to the relief of staff-starved hospitals in the … read more

Written by: Stewart Gandolf, Chief Executive Officer Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities.  The problem? The ADA doesn’t offer clear regulations for a compliant website.  … read more

  By Stewart Gandolf, Chief Executive Officer What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How … read more

  Written by: Ed Stannard, Hartford Courant (TNS) – More patients who come to hospital emergency departments are waiting for hours to be admitted, often on gurneys in the hallways, and more are leaving before they even get seen by … read more

  By Stewart Gandolf, Chief Executive Officer Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers … read more

  Written By: Darius Tahir David Confer, a bicyclist and an audio technician, told his doctor he “used to be Ph.D. level” during a 2019 appointment in Washington, D.C. Confer, then 50, was speaking figuratively: He was experiencing brain fog … read more

  Written by: Amy Rock In 2019, 20,870 workers in the private industry experienced trauma from workplace violence, according to the Bureau of Labor Statistics. Of those employees, 70% worked in the healthcare and social service industries. From 2020 to … read more

  Written by: Judith Graham, August 5, 2022 Eight months after falling ill with covid-19, the 73-year-old woman couldn’t remember what her husband had told her a few hours before. She would forget to remove laundry from the dryer at … read more

  By Stewart Gandolf, Chief Executive Officer Is your content strategy for “healthcare marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience you want to attract? Many people targeted by marketers get genuinely upset—insulted, really—for a … read more

  Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites … read more