Written By Stewart Gandolf, Chief Executive Officer Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful … read more

Written by: Amy Rock Nearly a third of nurses in the United States say they are likely to leave the profession due to increased stress caused by the pandemic. The 2023 AMN Healthcare survey, taken by over 18,000 nurses from … read more

Written by: Stewart Gandolf, Chief Executive Officer Building a multilocation healthcare business expands your reach, patient base, and profit margin.  But, these benefits come with several unique marketing challenges.  The good news? They also come with remarkable marketing opportunities.  In … read more

By Judith Graham March 10, 2023 Anxiety is the most common psychological disorder affecting adults in the U.S. In older people, it’s associated with considerable distress as well as ill health, diminished quality of life, and elevated rates of disability. … read more

By Stewart Gandolf, Chief Executive Officer Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)  Google defines experience as “first-hand or life experience for the topic.” “Many types of pages are trustworthy and achieve their purpose well when created by people with a … read more

Written by: Rachana Pradhan The Biden administration’s decision to end the covid-19 public health emergency in May will institute sweeping changes across the health care system that go far beyond many people having to pay more for covid tests. In … read more

Written by: Mark Johnson Smart video technologies are positively impacting healthcare operations around the country. As hospitals and long-term care facilities struggle to address staffing shortages, they increasingly rely on their video systems’ intelligent capabilities to supplement staff through virtual … read more

By Stewart Gandolf, Chief Executive Officer It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues.  Responding to patient reviews can be … read more

Written by: Fred Schulte Two-year-old Zion Gastelum died just days after dentists performed root canals and put crowns on six baby teeth at a clinic affiliated with a private equity firm. His parents sued the Kool Smiles dental clinic in … read more

Written by: Stewart Gandolf, Chief Executive Officer We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle … read more