By Stewart Gandolf, Chief Executive Officer You know about competitive compensation, life-enhancing benefits, a supportive company culture, and a healthy work-life balance. But, how do you ensure that your marketing efforts truly differentiate your organization, giving you a competitive edge? … read more
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Assisted Living Facilities Pressed to Address Growing Needs of Older, Sicker Residents
Written by: Judith Graham Assisted living communities too often fail to meet the needs of older adults and should focus more on residents’ medical and mental health concerns, according to a recent report by a diverse panel of experts. It’s … read more
Workforce Shortages? Attract and Retain Top Talent with Employer Branding
Written By: Stewart Gandolf, Chief Executive Officer Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract … read more
How to Produce Content More Efficiently (Our Best Tips)
By Stewart Gandolf, Chief Executive Officer The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your … read more
How to Market Sensitive Healthcare Topics: A Guide
By Stewart Gandolf, Chief Executive Officer When my wife Clara met her new workout trainer, he asked, “What can I help you with?” She replied with a smile, “menopause.” She elaborated, “My doctor helps me with hormone therapy, and I … read more
Violence Against Hospital Security Officers Highlights Need for Retention Strategy Revisions
Written by: Amy Rock, Executive Editor of Campus Safety Several hospital security officers sustained injuries in recent weeks after being attacked by both patients and non-patients, reiterating the need for hospitals to frequently revamp their recruitment and retention practices as … read more
Medical Personnel: Emergency Room Violence Is Getting Worse
Written by: Jim McKay, April 5, 2024 Dr. Avir Mitra, emergency medicine specialist at Mount Sinai Hospital in New York City, remembers not being able to sleep one night. Thoughts from the day were especially terrifying as a man with … read more
Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare
By Stewart Gandolf, Chief Executive Officer Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. At approximately 68.6 … read more
Medical Personnel: Emergency Room Violence Is Getting Worse
Written by: Jim McKay, April 5, 2024 Dr. Avir Mitra, emergency medicine specialist at Mount Sinai Hospital in New York City, remembers not being able to sleep one night. Thoughts from the day were especially terrifying as a man with … read more
The Challenges Facing Your Emergency Management Team – Direct Impacts to Staff Sense of Safety
Written by: GCC We have been in the business of partnering with hospitals to produce their custom, quick-reference directories for over 35 years and – not to sound too old – but we have seen the changing times. Years ago … read more
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