Written by: Robin Hattersley – Feb 24, 2025 YORK, Pa. – A mass shooting unfolded at UPMC Memorial Hospital on Saturday morning, leaving six people injured and two dead, including a police officer who responded to the scene and the … read more
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6 Injured, 2 Dead in Pennsylvania Hospital Shooting
Written by: Robin Hattersley – Feb 24, 2025 YORK, Pa. – A mass shooting unfolded at UPMC Memorial Hospital on Saturday morning, leaving six people injured and two dead, including a police officer who responded to the scene and the … read more
Patient-First Design: From a Designer’s Point of View
Written by: the SHSMD Team – Sept 18, 2024 Health care experiences are distinct because they combine deeply personal and sensitive relationships with commercial transactions. Unlike services like barber appointments or Uber rides, which people judge mainly on immediate service … read more
Doctor-First Marketing Strategies to Improve Patient Outcomes
By: Steward Gandolf with Dr. Douglas Flora How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies … read more
Workplace Shortages? Attract Top Talent With 5 Healthcare Recruitment Marketing Strategies
By Stewart Gandolf, Chief Executive Officer You know about competitive compensation, life-enhancing benefits, a supportive company culture, and a healthy work-life balance. But, how do you ensure that your marketing efforts truly differentiate your organization, giving you a competitive edge? … read more
Assisted Living Facilities Pressed to Address Growing Needs of Older, Sicker Residents
Written by: Judith Graham Assisted living communities too often fail to meet the needs of older adults and should focus more on residents’ medical and mental health concerns, according to a recent report by a diverse panel of experts. It’s … read more
Workforce Shortages? Attract and Retain Top Talent with Employer Branding
Written By: Stewart Gandolf, Chief Executive Officer Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract … read more
How to Produce Content More Efficiently (Our Best Tips)
By Stewart Gandolf, Chief Executive Officer The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your … read more
How to Market Sensitive Healthcare Topics: A Guide
By Stewart Gandolf, Chief Executive Officer When my wife Clara met her new workout trainer, he asked, “What can I help you with?” She replied with a smile, “menopause.” She elaborated, “My doctor helps me with hormone therapy, and I … read more
Violence Against Hospital Security Officers Highlights Need for Retention Strategy Revisions
Written by: Amy Rock, Executive Editor of Campus Safety Several hospital security officers sustained injuries in recent weeks after being attacked by both patients and non-patients, reiterating the need for hospitals to frequently revamp their recruitment and retention practices as … read more
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